Offering a seniors discount is a welcoming gesture and makes seniors feel like a valued customer.
- Ensure staff know what your offer is for Seniors Card holders and are able to answer questions about this offer.
- People don't like being treated as if they are 'all the same'; they have different backgrounds and beliefs and like to be treated as individuals.
- Display your Seniors Card window stickers and Counter Stand. Card holders look out for them.
- Use the Seniors Card Welcome Here logo in your marketing collateral as well as in your local paper and Yellow Pages advertisement.
- Promote your offer to over 114,000 Seniors Card holders through the biennial Discount Directory.
