Joining the Tasmanian Seniors Card Program is free and there are no ongoing costs or fees attached to membership.

Each state and territory government manage its own Seniors Card Program. In Tasmania, there are over 116,000 Seniors Card holders and more than 7 million Australia-wide, providing a unique opportunity to market your product directly to a diverse and rapidly growing seniors market.

With thousands more baby boomers turning 60 over the next few years, the number of Tasmanian Seniors Card holders will increase dramatically.

Nationally, people aged 60 years and over represent around 20 per cent of the population and this is projected to grow to between 27 per cent and 30 percent by 2051.1

As of June 2017, the Australian Bureau of Statistics estimated that 19.3 per cent of the Tasmanian population were over 65 years of age. This equates to 100,688 people.

The Seniors Card Program is open to any business that wants to attract this market segment.

Register as a Seniors Card Business Partner

To register as a Seniors Card Business Partner complete this online form.

Business Partners may be:

  • Situated anywhere in Tasmania.
  • National businesses with Tasmanian outlets.
  • Online or mail order businesses anywhere in Australia.

1 Source: ABS, Population by Age and Sex, Regions of Australia 2008 (cat. no. 3235.0)